Personal Branding: Why It’s Important and How to Create A Brand

“Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand”, Mashable

Although personal branding has become a household term, few people are familiar with the meaning. By definition, it is “the personal branding - you are your own brand image
process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them.”1 Similar to when a company works to create a memorable impression for itself or its products, creating a personal identity can help establish you as a leader in a particular industry, and lead your personal development path.2

How can you develop your personal brand?

  1. Discover – “Figuring out what you want to do, setting goals, writing down a mission, vision and personal brand statement(what you do and who you serve), as well as creating a development plan”1 is the initial step of the process.
  2. Identify – Determine the characteristics and strengths you’ve built in your career so far. If colleagues consistently describe you as “funny but professional,” that should be a consideration for your personal brand.
  3. Tell Stories – Make a list of your accomplishments and be prepared to share them with others. Each story should include an accomplishment and what you did that made this achievement unique. what you personally did to lead to the accomplishment. Don’t be concerned about bragging, because it’s essential to promote your special qualities.
  4. Own It – Adopting your brand means frequently and consistently inserting key messages into formal and informal conversations as well as interviews, speaking engagements and blog posts.

Spending the time to establish your personal brand can have a lasting impact on your professional and personal reputation. Have you created one yet? How has it evolved over time?

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By | 2017-12-09T18:17:33+00:00 October 2nd, 2017|Storytelling|0 Comments

About the Author:

Karen Gobler
Karen Gobler is a change management communications expert skilled in designing and driving communication campaigns that maintain employee morale and productivity, which often decline during transition. She brings a depth of leadership experience from multiple industries, including managing successful communications through six mergers and acquisitions, numerous executive changes, brand rollouts and product launches. Karen has transformed employee engagement pre- and post-change with campaign development, situational planning and contingency strategies.