What happens after you’ve created your personal brand (see Personal Branding: Why It’s Important and How to Create A Brand and Personal Rebranding: When and How to Do It)? What happens when your brand is no longer resonating or if it suffers a setback? Perhaps your thinking is too far afield, or you’re aligned with a colleague whose reputation is being questioned. Maybe your brand hasn’t caught up with your aspirations. Evaluating the situation objectively, managing the message and keeping a positive attitude can improve your chances for success.
- Change your thinking – It is often said that we learn more from our failures than our successes. This only happens if you have the right mindset to evaluate what happened as well as what empowered you to move forward.
- Seek support – Resist the temptation to solve the issue independently out of fear or embarrassment. Find people who can objectively help you brainstorm on options and implementation strategies.
- Assess the Situation – Being able to not only understand what happened but also reduce the possibility of it happening again can be a valuable part of your professional development process.
- Take responsibility – This is often one of the toughest steps, but most important for personal growth. Both colleagues and managers respect the courage it takes to own up to difficult situations. Perhaps they have faced something similar and could be one of your supporters as well.
- Evolve – Rather than ignoring or avoiding the issue, determine your course of action, engage your champions and test out your revised brand. Your career and personal brand is a journey, not a destination.
Remember that this is not a personal affront, but a situation that often happens in rapidly changing business environments. If it’s not happening to you, how might you help others based on your experiences? What suggestions might you share with others based on a time when your own brand faced a conflict?
1 – https://www.forbes.com/sites/williamarruda/2016/06/16/7-steps-to-recovering-from-a-setback-at-work/#798eb7ac2210
2 – http://www.personalbrandingblog.com/15-strategies-to-save-your-personal-brand-after-a-big-blunder/