The business hires a new executive or adopts a different strategic vision/mission/objective.
Engage consistent communications to maintain the morale of current staff, who may be change resistant.
THE VITAL LINK SOLUTION
This engagement starts by interviewing the executives or committee leaders managing the change to understand the basics such as “why” and “why now.” Additional interviews with the organization and key partners also may be required based on how many will be impacted by this transition. Then, the communications channels are evaluated to understand how employees can receive the messages. Finally, a plan is established to prepare materials, add/revise mediums (website, intranet, company meetings, eBoards) and measure effectiveness.