Prioritizing Workplace Wellness

This time of year, wellness professionals reassess how they will engage employees in well-being initiatives throughout the coming year. Those who are most successful are aware that one size does not fit all and create offerings that account for a diverse population. These wellness professionals also strive to move beyond incentives and work toward lasting behavioral changes.

Communications aligned with your organization’s cultural nuances and engagement objectives are critical to promoting your programs. Partnering with an experienced communicator can help you prepare a strategic approach and develop clear messages that resonate with your target audience. The most effective communications blend trends, data and success stories from within your organization.

Wellness initiatives have strong ties to recruitment, retention, productivity, and performance. As the pandemic continues, companies are seeking new ways to capture the attention of a remote workforce and rethink their wellbeing approaches. Now is an excellent time to learn from others about their successes.

As a Board member of the Worksite Wellness Council of Massachusetts (WWCMA), I invite you to join me at our annual virtual conference on February 3 – 4, 2021. You’ll have an opportunity to learn from expert speakers and fellow attendees about ways to make an IMPACT on your organization. Imagine the strategy and implementation techniques you can bring back to your company!

The partnership between a savvy communications consultant and HR professionals can make a big difference on your program results. I’m curious if this resonates with you and what wellness challenges/opportunities you’re seeing this year.