Workplace Wellness Communications
“Preparing communications about benefits and policies takes finesse because messages need to be clear for employees, inspiring them to take action before the deadline and minimize questions. As a consulting partner, Karen was well organized, easily understood my priorities and provided draft documents quickly that required minimal edits. Her process empowered me to focus on the timing and execute flawlessly."
—Jennifer Williams, Benefits and HRIS Manager at a clinical-stage biopharmaceutical company.
Areas of Expertise:
· Pre- and post-launch marketing across channels for new programs
· Developing success stories that promote change and expand adoption
· Benefits and open enrollment communications strategies
· Event communications and content planning
· Writing for external certification or award applications
Successful workplace wellness programs inspire employees to improve their health, decrease absenteeism and manage insurance premiums. Taking a holistic approach by incorporating movement, nutrition, emotional well-being and family support will resonate with your employees and yield measurable results.
Well-meaning organizations throw too much information and too many incentives at employees without gaining adoption. The right communications and timing are critical to your program’s success.
I’ll help you sequence and disseminate strategies to minimize confusion and increase engagement. Everything I develop is customized to fit your culture and values.
